The Sizzle Reel

Butchery and cookery techniques

Topside butchery and cooking demonstration


Watch as Martin Eccles, Executive Butcher, AHDB, demonstrates the topside beef butchery technique that creates a beef mini roast. Denise Spencer-Walker, Food Communications Manager, AHDB, then cooks the topside beef mini roast with horseradish.

Chef Joe Hurd

Watch as Chef Joe Hurd utilizes British beef as he creates Tagliatelle al Ragu and he reveals the technique for a proper Bolognese

Chef Peter Gorton


Watch as Chef Peter Gorton cooks a British rib-eye steak with a Japanese inspired recipe