US targeted in series of AHDB online red meat events

High quality beef and pork from the UK are taking centre stage in a series of virtual events targeting the US foodservice market.


Organised and hosted by AHDB, the on-line events will showcase red meat from the UK as well as promote the country’s high production standards. They will also allow exporters to continue making important connections within these markets during a time when a physical presence at trade shows is challenging.


A selection of importers, distributors, chefs, butchers, high-end grocers and members of the media in Florida will be targeted in September, followed by a Texas-focused event in November.


They follow on from the first two hugely successful on-line events, held earlier in the year, which targeted California and Illinois.


They included cooking demonstrations by sous chef Luke Rhodes who made it through the final eight of last year’s MasterChef: The Professionals, as well as award-winning Stoke Park Club’s Executive Chef, Chris Wheeler.


The pair showcased their culinary skills to create dishes including Mini Picanha Roast, Rump Bistro, Pork Henry and Daubes Collar of Pork.


The online showcases also included a butchery demonstration by Master Butcher, Martin Eccles, as well as presentations from Red Tractor’s Philippa Wiltshire and Dr. Mandy Nevel, AHDB’s Animal Health and Welfare, talking about the UK’s traceability, food safety and animal welfare.


Panel discussions featured representatives from AHDB as well as five red meat exporters from the UK who provided insight into their products and connected exporters with potential importers.


To find out more about AHDB visit