AHDB will be attending the first-ever SIAL America food and drink show to fly the flag for beef, pork and cheese from the UK where buyers and key influencers in the United States will get to sample the great flavour of red meat and dairy products from the United Kingdom. AHDB will be showcasing beef and pork as well as a selection of cheese in the all-important US market – where exports of red meat topped $45.92 million (£34.5 million) last year, and cheese shipments surpassed $66.56 million (£50 million).
SIAL America, which runs from March 22 – 24 in Las Vegas, is expected to attract thousands of importers from across the US, as well as food service companies, distributors, retailers and wholesalers. The SIAL network has over 50 years of experience in delivering food events that provide critical business connections, inspired content and an unrivalled export platform.
Exports of pork to the US have been steadily increasing, helped by the removal of the 25% tariff last summer, reaching 16.37 million pounds (7,427 tonnes) last year – up 17.5 per cent on 2021, valued at $31.27 million (£23.5 million). Beef shipments surpassed 5.66 million pounds (2,570 tonnes), worth 14.64 (£11 million), in the first full year since exports resumed after more than two decades
AHDB Senior Export Manager Susana Morris said: ““The US is a key target market for both our red meat and cheese exports as there is a real growing appetite for our products, as customers in the US value the UK’s high standards in food safety, our farmers’ commitment to protecting the environment and the great taste and heritage of our unique breeds including the Angus and Hereford.
“Further and following the recent news regarding sheep meat exports, we also hope to be able to export our high-quality lamb to the US later this year.”
AHDB Senior Export Manager for Dairy Lucy Randolph added: “SIAL America is a fantastic opportunity for us to showcase cheese from the UK to a large and varied audience. We are delighted to be in attendance at its debut show and we are hopeful that SIAL America will provide some valuable connections in this important market.”
To find out more about AHDB visit www.meattheUKexporters.com