Join us at upcoming culinary events in Los Angeles and Miami

As we continue our journey to showcase the best of UK meat, AHDB is excited to announce our next participation in two major culinary events in the United States.

These shows provide a fantastic platform to connect with industry professionals, showcase our products, and share our passion for high-quality meat. Mark your calendars for the California Restaurant Show and the Americas Food & Beverage Show!

California Restaurant Show

Dates: August 25–27, 2024
Location: Los Angeles Convention Center, California
Stand: 1312

The California Restaurant Show is the premier event for foodservice and hospitality professionals on the West Coast. This year, we’re thrilled to be part of this dynamic event, which attracts thousands of restaurant owners, chefs, and industry experts. AHDB’s ‘Quality Meat from Britain’ stand will feature pork and lamb products. The UK’s reputation for high-quality lamb and pork, and their high safety and welfare standards, means we can offer the perfect product to the American consumer.

Visitors to our booth can expect to learn about the unique flavor profiles and versatility of British meat. We’ll be conducting live cooking demonstrations and tastings with TV’s Chef Betty Fraser, allowing attendees to experience firsthand the exceptional taste and quality of our products. Whether you’re looking to enhance your menu or simply learn more about British meat, our team will be on hand to answer all your questions and provide valuable insights.

Americas Food & Beverage Show

Dates: September 16–18, 2024
Location: Miami Beach Convention Center, Miami, Florida
Stand: 1043

Following our stop in California, we’ll head to sunny Miami for the Americas Food & Beverage Show. This international event is a must-attend for anyone in the food and beverage industry. With over 450 exhibitors from around the world, the show offers a unique opportunity to explore global food trends and network with industry leaders.

At the Americas Food & Beverage Show, we’ll be highlighting our premium British beef, lamb, and pork. Our ‘Quality Meat from Britain’ booth will feature show cooking sessions presented by AHDB’s Food Communications Manager Denise Spencer-Walker, demonstrating the superior  quality and flavor that sets British meat apart. We’ll also be sharing our commitment to sustainability and animal welfare, key values that drive our production processes.

Join us at these exciting events to discover why British meat is a cut above the rest. We look forward to meeting you and sharing our passion for exceptional meat products. See you there!

For more information on the shows, visit:


Follow us on Facebook or LinkedIn for the latest news and event highlights.

Welfare outcomes set us apart from other countries

A message from Dr. Mandy Nevel, AHDB’s Head of Animal Health and Welfare, a veterinary surgeon with experience in veterinary disease, health and welfare of ruminants and pigs.


Good animal health and welfare are vital for each and every animal on our farms and, as a vet, improving animal health and welfare is my passion. But how do we prove that we have good health and welfare in our animals?


As an industry we are increasingly being asked to demonstrate this and it doesn’t do to just say that we do.


Animal health is slightly easier to measure than animal welfare – how many animals have a particular disease or how much medicine has been used to treat diseases can be recorded. But for welfare, the easier measurements are the inputs into a system – for example the stocking density or how much trough space each animal has to feed from. Yet they don’t measure the welfare for the pig itself. Do those inputs result in better welfare, for example, less disease, less lameness or fewer injuries?


The Real Welfare scheme records and reports on welfare outcomes – what the pig itself experiences. It sets us apart from other countries where only inputs are reported.


Changes to management should be able to demonstrate a real improvement in health or welfare at the animal level itself.  It is only through good recording on farm or in the abattoir that we will be able to do that.


During lockdown, we were unable to record health conditions in the abattoir and I am delighted that health assessments are now back up and running. New assessments will be found on our website and weekly e-newsletter.


In future, we will be making sure that we join up data sets to maximise the learnings we get not just from individual data sets but getting more information when we combine them. For example, pneumonia is both a health and welfare issue for our pigs as well as causing production inefficiency at farm and processor levels; it slows growth and can result in increased trimming of the carcase, slowing down the lines. But it also results in more antibiotics being used.


Joining up the data we collect on health, welfare and the use of antibiotics can be more powerful in terms of understanding the impacts of the disease than looking at those measures in isolation. But disease also impacts on the environment. Indeed, there is increasing awareness that animal health is one of the most significant factors influencing the environmental impact of livestock production systems.


To find out more about the real welfare scheme:

To find out more about AHDB:


Red meat and dairy heading to US for SIAL America

AHDB will be attending the first-ever SIAL America food and drink show to fly the flag for beef, pork and cheese from the UK where buyers and key influencers in the United States will get to sample the great flavour of red meat and dairy products from the United Kingdom. AHDB will be showcasing beef and pork as well as a selection of cheese in the all-important US market – where exports of red meat topped $45.92 million (£34.5 million) last year, and cheese shipments surpassed $66.56 million (£50 million).


SIAL America, which runs from March 22 – 24 in Las Vegas, is expected to attract thousands of importers from across the US, as well as food service companies, distributors, retailers and wholesalers. The SIAL network has over 50 years of experience in delivering food events that provide critical business connections, inspired content and an unrivalled export platform.


Exports of pork to the US have been steadily increasing, helped by the removal of the 25% tariff last summer, reaching 16.37 million pounds (7,427 tonnes) last year – up 17.5 per cent on 2021, valued at $31.27 million (£23.5 million). Beef shipments surpassed 5.66 million pounds (2,570 tonnes), worth 14.64 (£11 million), in the first full year since exports resumed after more than two decades


AHDB Senior Export Manager Susana Morris said: ““The US is a key target market for both our red meat and cheese exports as there is a real growing appetite for our products, as customers in the US value the UK’s high standards in food safety, our farmers’ commitment to protecting the environment and the great taste and heritage of our unique breeds including the Angus and Hereford.


“Further and following the recent news regarding sheep meat exports, we also hope to be able to export our high-quality lamb to the US later this year.”


AHDB Senior Export Manager for Dairy Lucy Randolph added: “SIAL America is a fantastic opportunity for us to showcase cheese from the UK to a large and varied audience. We are delighted to be in attendance at its debut show and we are hopeful that SIAL America will provide some valuable connections in this important market.”


To find out more about AHDB visit