Pasture-Raised and Sustainable: How Cattle and Sheep Help Protect Britain’s Countryside

When you picture the British countryside, you probably imagine rolling green hills, open fields, and stone-walled pastures filled with grazing animals. But what many people don’t realize is that livestock farming isn’t just about producing food, it’s also essential for maintaining the land.

 

Cattle and sheep play a huge role in shaping and preserving the UK’s landscapes. By grazing on grass, they help maintain natural habitats, support biodiversity, and keep rural economies thriving. And since most British beef and lamb comes from grass-fed animals, it’s also a more sustainable way to produce high-quality meat.

 

Farming Keeps the Countryside Healthy

 

Farming covers about 70% of the land in the UK. That means farmers aren’t just raising food—they’re also caretakers of the environment.

 

In Britain, livestock farming is mostly grass-based, with cattle eating diets that are 91% grass or grass-based feeds like hay and silage. This is different from many intensive farming systems that rely on grain and soy.

 

Pasture-based farming is better for the land because it keeps fields open and prevents overgrowth. Many of the UK’s most important landscapes, like wildflower meadows and coastal marshes, actually depend on grazing animals. Without them, these areas would become overrun with thick brush and aggressive plants, pushing out native flowers, insects, and wildlife.

 

How Grazing Helps the Environment

 

Different animals graze in different ways, which helps keep a variety of plants and habitats in balance:

  • Sheep: Sheep graze very close to the ground, which can create a neat, lawn-like effect. They also push through thick brush and can help keep small trees from taking over fields. However, they tend to target wildflowers, which can reduce plant diversity if not managed properly.
  • Cattle: Cows graze by pulling up clumps of grass with their tongues, leaving behind patches of taller vegetation. This creates shelter for insects, small mammals, and wildflowers, making cattle better for maintaining diverse landscapes. Their trampling also helps keep thick brush under control.

Grazing is also an important part of hay-making. After farmers cut meadows for hay, livestock help by eating tough grasses and creating small gaps in the soil where new plants can grow. This keeps the land healthy and full of life year after year.

 

Why Pasture-Raised Meat Is a Sustainable Choice

 

Choosing pasture-raised beef and lamb isn’t just good for the countryside, it’s also a more sustainable way to raise livestock.

Because these animals eat mostly grass, farmers don’t need to rely as much on imported feed like soy or corn, which can have a big environmental impact.

 

Grasslands also help absorb carbon from the atmosphere, making them an important tool in the fight against climate change. And since pasture-raised animals live more natural, free-range lives, pasture-raised meat is also a better choice for animal welfare.

 

Looking Ahead

 

The British countryside is beautiful, but it doesn’t take care of itself—farmers and livestock play a crucial role in keeping it that way. By continuing to support pasture-based farming, we can ensure that these landscapes remain healthy for future generations.

 

For consumers, choosing pasture-raised meat is an easy way to support sustainable farming. It means better care for the environment, better animal welfare, and high-quality, nutritious food on the table.

 

So next time you’re looking for meat that’s raised with care, consider pasture-raised British beef and lamb—it’s a choice that’s good for both the land and the future of farming.

British Lamb: Sustainable, Nutritious, and Perfect for Your Easter Menu

With Easter fast approaching, you may be starting to think about premium lamb options to offer your customers.

 

When it comes to quality, British lamb stands out as an exceptional choice. With world-class farming practices, a commitment to sustainability, and superior nutritional benefits, British lamb is the perfect addition to your menu or retail selection.

 

Sustainability and Environmental Benefits

 

Unlike other forms of agriculture, sheep thrive on grassland that is otherwise unsuitable for crops, maximizing land use efficiency while maintaining a low environmental impact.

 

British sheep farmers are hard at work in the UK looking after their flocks and carrying out hugely beneficial environmental work, from helping to reduce emissions and increasing biodiversity to sequestering carbon from our atmosphere.

 

Did you know that the carbon footprint of a kilo (2.2 lb.) of lamb produced in the UK is less than half that of the global average? This is thanks to our high standards and efficient production systems. The industry in England and Wales aims to be carbon neutral by 2040.

 

Nutritional Superiority

 

Lamb is not just delicious, it is also packed with essential nutrients that contribute to a healthy diet. British lamb is naturally rich in protein, which aids muscle growth and supports muscle mass maintenance. It also provides:

  • Conjugated linoleic acid (CLA), known to promote muscle building and fat loss
  • Seven essential vitamins and minerals that support overall health and wellbeing
  • Four vitamins that help reduce tiredness and fatigue, making lamb an excellent choice for active individuals
  • Electrolytes such as zinc, selenium, phosphorus, and iron, which are vital for a strong immune system and normal mental function

 

Animal Welfare Standards

 

Animal welfare is a top priority for British farmers, making the UK one of the lowest users of antibiotics in Europe.

 

The country ranks among the top worldwide for animal welfare standards, according to the World Animal Protection Index, ensuring that the meat you source is produced ethically and responsibly.

 

Diverse Flavor Profiles and Culinary Versatility

 

One of the unique advantages of British lamb is its variety of flavors, influenced by factors such as age, breed, and grazing environment.

 

With over 100 different breeds and crossbreeds, British lamb offers a range of tastes and textures to suit any culinary preference.

 

From classic cuts like leg, shoulder, and French rack to more adventurous preparations, British lamb offers versatility that can enhance any menu and satisfy a wide range of tastes.

 

A Great Time to Source British Lamb

 

With British lamb offering superior sustainability, exceptional nutrition, and world-class welfare standards, there has never been a better time to source it for your business.

 

Whether you’re a restaurant, retailer, or distributor, offering British lamb ensures you provide customers with a premium product they can trust.

 

Interested in adding British lamb to your offerings for Easter? Contact us today to learn more about sourcing opportunities and how you can bring the taste of Britain to your customers.

Exploring the EUROP Grid: Beef Carcass Classification in the UK

In the UK, the EUROP grid is the cornerstone of beef carcass classification, offering a systematic method for assessing meat quality based on conformation (shape) and fat level. 

 

This alpha-numerical grading system ensures consistency, standardization, and market alignment in the meat industry.

 

How the EUROP Grid Works

 

The EUROP system evaluates carcasses on two dimensions:

  • Conformation: Rated from E (excellent, convex, shapely carcass) to P (poor, concave, plainer carcass)
  • Fat level: Scored on a scale of 1 (very lean) to 5 (very fat)

To refine classifications further, the UK subdivides certain categories:

  • Conformation classes U, O, and P are split into high (+) and low (-)
  • Fat classes 4 and 5 are divided into low (L) and high (H)

This results in 56 distinct classifications under the traditional EUROP grid, helping processors and retailers identify carcasses that align with market demands. 

 

 

Animals graded within the “green zone” (indicating optimal conformation and fat levels) fetch higher prices due to desirability.

 

Introducing the 15-Point Grid

 

Some UK abattoirs utilize a 15-point grid to provide even greater granularity, this advanced system divides each conformation and fat class into three categories: low (-), medium (=), and high (+). The result? A total of 225 potential classifications compared to the traditional grid’s 56.

 

This detailed system offers several benefits:

  • Enhanced market insights: Better data on carcass types across the supply chain
  • Financial potential: More precise classification can lead to better pricing and informed decision-making

 

Video Image Analysis (VIA): Automating Classification

 

Some facilities employ Video Image Analysis (VIA) technology to streamline and standardize the grading process. VIA uses digital imaging to capture and analyze carcasses:

  • How it works: Machines on the slaughter line illuminate one side of the suspended carcass, capturing 2D and 3D images
  • Data insights: The software interprets features such as length, width, angles, and fat cover

 

This automated approach reduces human error and ensures consistent application of the grading system. Carcasses classified by Video Image Analysis (VIA) technology are assessed against the 15-point grid.

 

Why It Matters for the Meat Industry

 

The EUROP grid not only helps maintain uniform standards but also aligns beef classification with market demands, ensuring fairness and transparency in pricing. 

 

Innovations like the 15-point grid and VIA technology demonstrate the industry’s commitment to precision and efficiency, paving the way for better supply chain decisions and improved profitability.

 

As global markets evolve, understanding grading systems like the EUROP grid offers valuable insights into how quality and consistency drive success in the meat industry.

 

We’re here to help

 

If you have questions about the EUROP grid, including how it relates to the United States Department of Agriculture (USDA) meat grading system, please get in touch.