MISSION

With a mission of inspiring farmers, growers and industry to succeed in a rapidly changing world, the Agriculture & Horticulture Development Board (AHDB) is funded from levies paid by farmers, growers and others in the supply chain. As the levy is statutory, AHDB is classified as a non-departmental public body (NDPB) and comes under the sponsorship of the Department for Environment, Food and Rural Affairs (Defra). For exports, we focus on priority markets, opening new opportunities in markets worldwide, communicating under the UK Government’s ‘GREAT’ British branding to consumers and trade internationally and collaborating across government and industry.